I was thinking of writing a post that considered more of the debate surrounding string theory, and discussing my recent foray into Roger Penrose’s absolutely stunning and fascinating book Shadows of the Mind, but I decided to put that off to talk about another subject that I hope won’t offend too many people, but then again, I don’t really care. It’s just an impression of what I’ve seen on the blogosphere, or more specifically, WordPress. Namely, that its all emotional drivel, relationships, and “seekers”. In other words, ideology at its most pure.
Why do I say this? Am I not heavily invested in a relationship? Yes I am, with my girlfriend, soon to be fiancé, that is the love of my life. But why is it necessary to broadcast one’s emotions for everyone to see online? And moreover- why do other people find it actually engrossing, downright fascinating, to read about other people’s deepest emotions and problems?
Granted, most of it isn’t purely like a public diary, but some of it really is! This is what’s referred to as the “Tell-All” type of blog (#8 on the list). There are all kinds of blogs of course- “niche” blogs, blogs related to cooking, etc. But here is something I noticed, and I have verified that it is something people do on purpose, probably as a way to market themselves and make money before they have any interest in the subject- the “Life Coach” blog. Here is a quote from an article about the 10 types of Popular Blogs (link above):
Blog Type #6: The Guide
The Guide writes posts that help readers with their personal lives. Many bloggers utilizing this blog type discuss topics like personal development, life coaching, and/or spirituality.
What can I say? This is ideology at its purest, what Eva Ilouz has referred to as American therapeutic culture, or what I prefer, self-help culture. The amount of self-help blogs I see being advertised is phenomenal! And newsflash: 90% of them are a waste of your time and mine.
Q: “But Stephen, some of these people are licensed professionals. And even if they aren’t, they have good intentions”
Actually no, I don’t know if they have good intentions, as content on the internet nowadays is driven by likes, followers, and subscribers. I am pretty much driven by only my desire to get ideas out there I think are important and to find others out there with good ideas. Unfortunately, ideas aren’t sexy. Perhaps that is the name of the game. In other words, the Life Coach bloggers are also at the same time the Personal Brand bloggers, in the ceaseless logic of self-marketing that Deleuze talked about in the Postscript on the Society of Control (a piece that changed my life).
Q: “Stephen, your critique of the dominant mainstream culture only serves to reinforce it by the model of transgression. Being upset at the mainstream culture just reveals that you are motivated by either jealousy or at best your critique will only serve to reinforce the opinions of people that already agree with you”
I believe in the concept of changing people’s minds. As the old saying goes, one can only change one’s own mind. But I don’t accept that at all. Whenever I am presented with new information, I try to keep a very open mind generally. If I find that someone has superior reasoning than another person I respect, I accept that superior reasoning (rather like what is happening to me while I’m reading Roger Penrose, but that’s another story).
In short, self-help blogging and self-help culture, the social media culture of sharing stories about love and life, are part of the ideological glue of capitalist society. It tells us that stories always have happy endings, that we are good no matter what we do, that we can always be forgiven, to be positive, and most importantly, never ever ever ever bring up politics. I’m referring to a certain strand of (mature) person in America that really does have this kind of naïve optimism. I’m not referring to the largely new phenomenon of social media self-obsession- I’m referring mainly to what is called “New Age” culture, or rather the sanitized, capitalist, new equivalent of New Age culture (actually New Age culture was really a counterculture originally- I’m serious!).
I have too much self-esteem already to have other people tell me how to live my life. Even giving someone advice to me always comes with a degree of suspicion- why do you think you know what’s best for me? Perhaps their really is a self-esteem problem in America in a way, and everything that is being done to fight it by “positive reinforcement” isn’t helping.
Now, I’m not going the way of internet reactionaries, the “Red Pill” crowd, who tells you to grow up and stop being PC and stop being a special snowflake. In a way, I’m targeting people who I believe are mostly sincere, good people. But that’s not my point. My point is simply that one should maintain critical distance towards these things. Many of you already do, and for those that do- congratulations! But I would argue we need to (as always) delve even deeper into these social phenomena- much good anthropological work is being done on medical narratives and self-help narratives. Arthur Kleinman and Susan Sontag come to mind, particularly Susan’s book Illness as Metaphor. Even though its a work of critical theory though, deep in history and actual cultural analysis, even Sontag’s book could be co-opted into some kind of “self-help” narrative. I won’t give a full argument for that here, but its enough to know that good anthropological and sociological scholarship is being done now on self-help culture. Eva Ilouz stands apart as a pioneer in this field of research, with very remarkable results.
There is another blog type that is also fascinating to me- #7 “the Homer”:
No, the Homer is not a label reserved for blogs about doughnuts, nuclear power, or Duff beer.
It’s reserved for bloggers who write posts of epic proportions — posts that take readers on a 2,500+ word journey every time.
My friends have told me my posts are very long- I just checked the word count of this one- around 1,100 words so far. Not bad- not on Homer level apparently! Is this article trying to say this blog type is the “intellectual” type? No not exactly, its referring to the Odyssey -badly, they don’t mention the Odyssey, or Iliad, don’t use any metaphors about a journey, and just that Homer just wrote big books. Thus, it doesn’t matter what kind of words you use or the topic! Granted, they may be a little less pedestrian (see the example given in this section, from the blog Johnny B. Truant “The Universe doesn’t give a fuck about you”).
Well, take Johnny’s blog. Its about a big existential question- do we matter in the grand scheme of things? Maybe just to us. But he doesn’t say it this way- in fact he says it in the most pedestrian simple way possible that makes it into a self-help message-simultaneously!
“There is only now. If you have power, it’s now. If you can change anything, you have to do it now. If you want to be or to have that next great thing, be it. Have it. Take it. Own it. Do it. Become it.
Be awesome. Do epic shit.
Do it now. The clock is ticking.”
I’ll admit its funny, a little tongue in cheek. But I can’t help but be jaded at posts like these. This is a slightly more pedantic version of #YOLO, to be frank. It’s also ripping off the Power of Now (look it up- its New Age bullshit masquerading as Buddhism).
This is why in terms of REAL self-help, I can’t recommend this book enough- and I haven’t even read it! But I know that Dzongsar Khyentse Rinpoche is a very great master of the Buddhist tradition- and its his book Not for Happiness.
Woah! Not for Happiness- a book about religion! Then what is it for?? Spirituality that is. Well, in short, wisdom. I’ll give a link to an academic talk that discusses this in further depth:
I hate to be a “Buddhist jihadi” as Khyentse Rinpoche likes to say, but I do believe that what people are searching for is really even deeper than what unenlightened beings have to say. The leap is to believe that what the Buddha had to say came from an enlightened perspective. But this is not necessary actually. One should come to one’s own conclusions about this, but I believe that people should not ignore these ancient wisdom traditions in favor of a watered down version of it that may be diluted by desires for material gain or whatever.
I will say though, that there is no guarantee of finding what you desire in Buddhism as well. There is such a thing as Buddhist fundamentalism and fanaticism:
Revisiting the Crisis in Burma and Buddhism’s Role in it
So for me, the Buddhadharma has been so helpful to me in helping me through life. But at the end of the day, what’s needed is love for other people. That is the true antidote to suffering. So are the perpetrators of genocide in Burma “true Buddhists?” Of course not, to claim otherwise would be unfair to Buddhism, ” not any more than ISIS is true Islam or the KKK is true Christianity” as Buddhism Controversy blog states.
I hope I haven’t digressed from the original point at all, but I believe I can wrap it into a coherent framework. Instead of more self-care, self-love, what this world needs is more Other-love, and Other-care. The self-obsession one sees among the younger generation in the West is just a byproduct of Western individualism. Thus we need the antidote, and what is the ultimate antidote? Trying to alleviate the suffering of others- this is true road to happiness.
May all beings have happiness and the causes of happiness
May they be free from suffering and the causes of suffering
Homage to Great Compassion!